Executive MBA in Hospitality and Tourism Management

Module Aims

The module aims to introduce students to the principles and practices of marketing. It engages students in the selection and application of relevant marketing theories, conceptual tools and models to assist them in interpreting and solving marketing problems and presenting novel applications of marketing to improve the organisation's value propositions. Primarily it seeks to develop students’ capabilities to effectively direct and manage an organisation's marketing function.

Module Summary

• Understanding marketing management
• Developing marketing strategies and plans
• Creating customer value, satisfaction, and loyalty
• Analysing consumer and business markets
• Identifying market segments and targets
• Creating brand equity and Crafting the brand positioning
• Marketing through the life cycle
• Consumer behaviour
• Relationships loyalty and co-creation
• Service dominant logic
• Management of the original and extended marketing mix

Learning Outcomes

On successful completion of the module, you will be able to:

1. Critically evaluate an organisation's management of its marketing function and develop informed plans to improve it.
2. Critically reflect upon the application of rapidly emerging marketing practices by various organisations.

Module Aims

The aim of the module is to introduce you to the nature and functioning of organisations and the behaviour of individuals and groups within them. It seeks to encourage you to use this knowledge to inform and improve your leadership and management skills and practices.

Module Summary

• The individual at work
• Motivation, satisfaction and productivity
• Group behaviour and leadership
• Power, authority and conflict in organisations
• Organisational structure and design
• Organisational culture
• Organisational change
• Wellbeing
• Employee engagement

Learning Outcomes

On successful completion of the module, you will be able to:

1. Critically evaluate relevant theories and empirical evidence relating to organisational behaviour.
2. Critically appraise and evaluate different strategies for management and leadership.

Module Aims

This module aims to develop your understanding and interpretation of sound financial management to almost all business decisions in order to understand the impact of this function on the principles and practices of executive management decision making.

Module Summary

• The terminology of accounting and the structure and content of the main financial statements used by business organisations.
• The role and use of different financial statements.
• The use of management accounting techniques for business planning and decision making.
• Sources of business finance and the role of financial information in the financing of a business.
• Business budgeting and budgetary control.
• The use of investment appraisal techniques in retail management.

Learning Outcomes

On successful completion of the module, you will be able to:

1. Critically evaluate, present and prepare financial information in a clear accurate way.
2. Demonstrate a critical understanding of the use of financial information for management decision making and control.

Module Aims

The module aims to develop your understanding and application of the principles, practices, models and tools called upon to ensure a holistic, responsible approach to strategic management. It engages students in the selection and application of relevant conceptual tools and models to assist them in interpreting both the business environment and the organisation's resource base to solve problems and presenting novel, sustainable business level strategies.

Module Summary

• Strategic management philosophies and schools of thought
• Business Environment Analysis
• Competitive positioning / rivalry
• Core Competencies / Resource Based Strategies
• Generic Business Strategies
• Strategies for growth / sustainability
• Stakeholder engagement / positioning
• Value chain analysis
• Strategic Change

Learning Outcomes

On successful completion of the module, you will be able to:

1. Critically evaluate an organisation's management of its approach to strategic function and develop informed plans to improve it.
2. Diagnose strategic opportunities or problems and critically evaluate strategic choices and viable strategic options to assist them

Module Aims

The module aims to:

• develop critical understanding and application of how management theories and practices integrate for the effective running and development of tourism organisations.

Module Summary

• Conceptualising and defining ‘Today’s Tourism’
• Key principles of managing tourism business
• Managing the functional areas of tourism
• Managing operational resources in tourism
• Marketing principles within tourism
• HRM and service delivery
• Designing and developing tourist attractions
• The public sector and tourism
• Tourism ethics and sustainability
• Managing contemporary issues and disruptions in the tourism sector
• Technology influence and operations in tourism

Learning Outcomes

On successful completion of the module, you will be able to:

1. Critically evaluate the role of management theory in advancing tourism practices
2. Critically evaluate mechanisms to help manage an emerging theme in the tourism industry.

Module Aims

The module aims to:

• develop a critical understanding of what it takes to be a successful hospitality manager.
• develop an in depth understanding and critically evaluate management theory and contemporary practice in the sector

Module Summary

• Established and Contemporary issues in Hospitality Management
• Consumer behaviour and relationship management
• Human Resource implications and management
• Financial issues
• Uncertainty, risk and conflict
• Sustainability in hospitality and tourism
• E-Hospitality and technology
• Local / national/ and international aspects

Learning Outcomes

On successful completion of the module, you will be able to:

1. Critically evaluate the principles and methods of appropriate management activities to the hospitality industry
2. Critically evaluate the complexity of the global hospitality industry to help inform management decision making.

Module Aims

The aim of this module is to consolidate students learning acquired through their executive MBA programme into a single hospitality and tourism management capstone project. Students will carry out an independent study on a hospitality and tourism management topic of their choice. They will have the opportunity to apply the comprehensive theoretical knowledge, understanding and skills that they obtained throughout the executive MBA to an area of marketing within either their own workplace setting or a company of their choosing.

Module Summary

• Recap the key learning outcomes of the module they have studied
• Evaluate suitable collection, analysis and interpretation of different types of data and evidence
• Determine effective / evidence based decision making in organisations for business case development
• Developing a suitable executive hospitality and tourism management capstone project proposal
• Producing a capstone project report

Learning Outcomes

On successful completion of the module, you will be able to:

1. Synthesise knowledge gained during executive MBA Studies and apply these in solving specific hospitality and tourism management problems.
2. Develop conceptual understanding of hospitality and tourism management theory and constructs in a way that facilitates systematic search, justification and evaluation of competing courses of action.
3. Critically evaluate information and data (evidence) to inform marketing management decisions.
4. Apply the principles and practices of hospitality and tourism management to solve a specific management problem or develop new opportunities for growth.